My Quest for Unbiased Advice Led Me Here

Hi there,

My name is Vid Ponnapalli. I am the owner of Unique Financial Advisors & Tax Consultants. I provide customized Financial coaching, Investment Management, and Tax services for Busy, Mid-career Professionals. Here is my story:

Flashback: I was 40. My wife and I were busy with our careers and three children. Our financial accounts were scattered. We were paying a lot in income taxes. We had conflicting financial goals: Spend on the car we like, spend on family vacations, save for our dream home, save for our kids’ education or save for retirement. We needed help organizing our financial life; We needed financial advice, so we could achieve our goals! We looked around but could not find an unbiased financial advisor who would put our interest before his/hers.

Fast forward: Five years later, I approached a financial advisor for help with Investment Management. His firm insisted that I need a minimum of $1million to become a client. I was not ready to commit that much money to start a new advisory relationship. Again, I could not find the financial advisor I was looking for!

That is when I realized that busy, mid-career professionals are under-served by traditional financial planning methods. I wanted to contribute and change this paradigm. The result: I launched Unique Financial Advisors in 2014 with a commitment to provide fee-only financial advice with no asset or income minimums.

If this fits your vision, too, please schedule a Free “Discovery meeting” to learn how I do what I do.

A couple of years into the practice, I realized while I was able to serve my clients with their financial planning and Investment Management needs, I still referred them to accounting firms for their tax preparation needs. Many of my clients indicated they rather have a one-stop source for their financial service needs. I listened to them and became an Enrolled Agent (EA) in 2016. As an EA, I am now able to prepare tax returns and represent clients before the Internal Revenue Service.

Long story short, my life experience led me to what I am doing, and I am passionate about it.

On a personal note – my beautiful wife, Maha and I live in Holmdel, New Jersey. Our three young boys are on their path to settling down in life. When I am not working, I enjoy hiking, skiing, and spending time with family.

Get In Touch

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Our Services

We are a one-stop source for all your financial needs. We provide financial Planning, investment management, and tax preparation services.

Financial Planning

College Savings Analysis, Employee Benefits review,  Retirement Planning, Financial Goals, Investment Analysis, Estate Planning,  Insurance Review, Debt Management

Investment Management

Investment Analysis, 401(K) Reviews, Asset Allocation, Tax Efficiency, Portfolio Rebalancing, Consolidate Accounts, Set Goals & Priorities, Develop IPS

Tax Related Services

Identify Tax Saving and Deferring Opportunities, Future Tax Projections, Recommend Tax Planning Strategies,  Tax Preparation, Help with Tax Issue Resolutions

want to learn more about me?

My initial consultation is always FREE. I am confident the meeting will give you an opportunity to learn more about what I offer, and how you could benefit from my services.


Resources & Articles For Managing Your  Finances On Your Own

Tax Loss Harvesting to Help Minimize Taxes

Tax Loss Harvesting to Help Minimize Taxes

Nobody likes to see their investments fall in value. However, savvy investors spot opportunities in good times and bad. By tax loss harvesting, you can unload stocks that have fallen in value while lessening the impact of taxes on your better-performing investments.

Staying Safe Around Bears

Staying Safe Around Bears

There have been 26 bear markets in the S&P since 1928. The average length of a bear market? 289 days or about 9.6 months. The average length of a bull market is 991 days or 2.7 years. Which provides some perspective on why, over the long-term, markets go up.

Planning for Retirement with Equity Compensation

Planning for Retirement with Equity Compensation

Equity compensation is increasingly common and can add significantly to your personal wealth. It is risky and more complicated than traditional retirement savings. The best plan is to maximize both and let them work together so you can retire on your schedule and fund the life you choose in retirement.

Assessing a Career Change

Assessing a Career Change

Finding meaning in work and contributing to a company that you feel has your best interests at heart is increasingly important. If you’re thinking of making a shift, be sure to get your finances in order first to land on your feet.

Financial Fitness: Mid-Year Check-In

Financial Fitness: Mid-Year Check-In

Thinking about your financial picture holistically and keeping all the different pieces tuned up is important to make sure you and your family are achieving your goals and staying protected.

7 Steps for Financial Independence for Mid-Career Professionals

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