Start your Journey for Financial wellness... Today
Are you a busy professional committed to take control of your financial future? Let us help you achieve your goals!

Vid Ponnapalli, MS,CFP®,EA
As featured in
DON’T SETTLE FOR LESS
Choose a Fiduciary Financial Advisor Who Has No Conflicts of Interest
Vid Ponnapalli is a Fee-Only financial planner, and owner of Unique Financial Advisors located in Holmdel, NJ with satellite offices in Iselin, NJ, Princeton, NJ, and New York City. Vid provides customized financial planning, investment management, and tax services for busy professionals.
OUR VALUE TO YOU
Plan your Financial Future
We will help create a roadmap for you to achieve your financial goals: Whether it is to save for your first home, to save for your kids’ education or retirement. We will then help you to stay focused and execute according to the plan.
Manage your Investments
We will develop a written statement of your long-term investment objectives and provide a framework to handle your investments. Based on this framework, we will invest and manage your money in a low-cost, tax-efficient portfolio.
Organize your Finances
We believe organizing finances is fundamental to financial success. Accordingly, We will help you to consolidate accounts, to develop net worth and cash flow statements, to set financial goals, to create a budget, and to track spending.
Provide dedicated service
Exceptional client service is at the forefront of our agenda. We will take the time to listen to you and answer all your questions. Our initial consultation is always FREE. We strive for ethical and trusted long-term relationships.
My Quest for Unbiased Advice Led Me Here
Hi there,
My name is Vid Ponnapalli. I am the owner of Unique Financial Advisors & Tax Consultants. I provide customized Financial coaching, Investment Management, and Tax services for Busy, Mid-career Professionals. Here is my story:
Flashback: I was 40. My wife and I were busy with our careers and three children. Our financial accounts were scattered. We were paying a lot in income taxes. We had conflicting financial goals: Spend on the car we like, spend on family vacations, save for our dream home, save for our kids’ education or save for retirement. We needed help organizing our financial life; We needed financial advice, so we could achieve our goals! We looked around but could not find an unbiased financial advisor who would put our interest before his/hers.
Fast forward: Five years later, I approached a financial advisor for help with Investment Management. His firm insisted that I need a minimum of $1million to become a client. I was not ready to commit that much money to start a new advisory relationship. Again, I could not find the financial advisor I was looking for!
That is when I realized that busy, mid-career professionals are under-served by traditional financial planning methods. I wanted to contribute and change this paradigm. The result: I launched Unique Financial Advisors in 2014 with a commitment to provide fee-only financial advice with no asset or income minimums.
If this fits your vision, too, please schedule a Free “Discovery meeting” to learn how I do what I do.
A couple of years into the practice, I realized while I was able to serve my clients with their financial planning and Investment Management needs, I still referred them to accounting firms for their tax preparation needs. Many of my clients indicated they rather have a one-stop source for their financial service needs. I listened to them and became an Enrolled Agent (EA) in 2016. As an EA, I am now able to prepare tax returns and represent clients before the Internal Revenue Service.
Long story short, my life experience led me to what I am doing, and I am passionate about it.
On a personal note – my beautiful wife, Maha and I live in Holmdel, New Jersey. Our three young boys are on their path to settling down in life. When I am not working, I enjoy hiking, skiing, and spending time with family.
Get In Touch
Our Services
We are a one-stop source for all your financial needs. We provide financial Planning, investment management, and tax preparation services.
Financial Planning
College Savings Analysis, Employee Benefits review, Retirement Planning, Financial Goals, Investment Analysis, Estate Planning, Insurance Review, Debt Management
Investment Management
Investment Analysis, 401(K) Reviews, Asset Allocation, Tax Efficiency, Portfolio Rebalancing, Consolidate Accounts, Set Goals & Priorities, Develop IPS
Tax Related Services
Identify Tax Saving and Deferring Opportunities, Future Tax Projections, Recommend Tax Planning Strategies, Tax Preparation, Help with Tax Issue Resolutions
1-Minute Financial Assessment
In this short exercise, answer questions about yourself and your future objectives. We will analyze your Input and provide Instant Feedback on your current situation.
The Latest from Vid’s Blog
Financial Freedom = Financial Capability
As you become successful in your career, buy a home, save, and invest, you’re building knowledge and capability. But are you gaining the Financial Freedom to achieve your own goals?
Planning Your Finances When You’re in the Sandwich Generation
As the sandwich generation, you are double-parenting as you work towards launching your children into the world while helping your parents navigate aging in a significantly changed, much more expensive environment.
Is it Time to Hire a Financial Advisor?
Working with a financial advisor can be one of the most productive professional relationships you’ll have. You can structure the relationship any way you want to reflect your style, needs, and comfort level.