Our Mission

To help clients achieve financial freedom by providing Fee-Only Financial services with a relentless focus on Personal Attention and Trust.


We refuse commissions. We do not sell financial products. We are fee-only!


We have all the right skills, knowledge and experience to advise you!


We are honest and trustworthy. We work hard to win your confidence!

From Our Founder, Vid

My Quest for Unbiased Advice Led Me Here

Flashback: I was 40. My wife and I were busy with our careers and three children. Our financial accounts were scattered. We were paying a lot in income taxes. We had conflicting financial goals: Spend on the car we like, spend on family vacations, save for our dream home, save for our kids’ education or save for retirement.

Vid Ponnapalli, MS,CFP®,EA

Who we serve

Medical professionals

Physicians and Dentists looking for Tax-efficient wealth management


Empty nesters planning for retirement and tax efficient retirement income

Busy executives

Busy, mid-career professionals seeking financial advisory and tax services

Families with young children

Families with young children committed to taking control of their financial future

Working with Generation X families is our speciality

Areas of expertise

What We Do Best

Tax Planning

Tax advice to minimize current and future income taxes .


Advice on ways for you to save for your kids’ college education


Asset allocation and rebalncing to meet your​ financial goals


Advice on distribution strategies to achieve retirement income goals.

Estate Planning

Work with you and your Attorney to achieve estate planning goals.

Insurance Review

Review current Insurance protection and identify gaps.

Our Services

We are a one-stop source for all your financial needs. We provide financial Planning, investment management, and tax preparation services.

Financial Planning

College Savings Analysis, Employee Benefits review,  Retirement Planning, Financial Goals, Investment Analysis, Estate Planning,  Insurance Review, Debt Management

Investment Management

Investment Analysis, 401(K) Reviews, Asset Allocation, Tax Efficiency, Portfolio Rebalancing, Consolidate Accounts, Set Goals & Priorities, Develop IPS

Tax Related Services

Identify Tax Saving and Deferring Opportunities, Future Tax Projections, Recommend Tax Planning Strategies,  Tax Preparation, Help with Tax Issue Resolutions

1-Minute Financial Assessment

In this short exercise, answer questions about yourself and your future objectives. We will analyze your Input and provide Instant Feedback on your current situation.