Our Mission

To help clients achieve financial wellness by providing Fee-Only Financial services with a relentless focus on Personal Attention and Trust.


We refuse commissions. We do not sell financial products. We are fee-only!


We have all the right skills, knowledge and experience to advise you!


We are honest and trustworthy. We work hard to win your confidence!

My Quest for Unbiased Advice Led Me Here

Hi there,

My name is Vid Ponnapalli. I am the owner of Unique Financial Advisors & Tax Consultants. I provide customized Financial coaching, Investment Management, and Tax services for Busy, Mid-career Professionals. Here is my story:

Flashback: I was 40. My wife and I were busy with our careers and three children. Our financial accounts were scattered. We were paying a lot in income taxes. We had conflicting financial goals: Spend on the car we like, spend on family vacations, save for our dream home, save for our kids’ education, or save for retirement. We needed help organizing our financial life; We needed financial advice, so we could achieve our goals! We looked around but could not find an unbiased financial advisor who would put our interest before his/hers.

Fast forward: Five years later, I approached a financial advisor for help with Investment Management. His firm insisted that I need a minimum of $1million to become a client. I was not ready to commit that much money to start a new advisory relationship. Again, I could not find the financial advisor I was looking for!

That is when I realized that busy, mid-career professionals are under-served by traditional financial planning methods. I wanted to contribute and change this paradigm. The result: I launched Unique Financial Advisors in 2014 with a commitment to provide fee-only financial advice with no asset or income minimums.

If this fits your vision, too, please schedule a Free “Discovery meeting” to learn how I do what I do.

A couple of years into the practice, I realized while I was able to serve my clients with their financial planning and Investment Management needs, I still referred them to accounting firms for their tax preparation needs. Many of my clients indicated they rather have a one-stop source for their financial service needs. I listened to them and became an Enrolled Agent (EA) in 2016. As an EA, I am now able to prepare tax returns and represent clients before the Internal Revenue Service.

Long story short, my life experience led me to what I am doing, and I am passionate about it.

On a personal note – my beautiful wife, Maha and I live in Holmdel, New Jersey. Our three young boys are on their path to settling down in life. When I am not working, I enjoy hiking, skiing, and spending time with family.

Vid Ponnapalli

Get In Touch

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Vid Ponnapalli
Vid Ponnapalli

Who we serve

Medical professionals

Physicians and Dentists looking for Tax-efficient wealth management

Approaching Retirement


Empty nesters planning for retirement and tax efficient retirement income

Busy executives

Busy, mid-career professionals seeking financial advisory and tax services

Families with young children

Families with young children committed to taking control of their financial future

Working with Generation X families is our speciality

Areas of expertise

What We Do Best

Tax Planning

Tax advice to minimize current and future income taxes .


Advice on ways for you to save for your kids’ college education


Asset allocation and rebalncing to meet your​ financial goals


Advice on distribution strategies to achieve retirement income goals.

Estate Planning

Work with you and your Attorney to achieve estate planning goals.

Insurance Review

Review current Insurance protection and identify gaps.

Our Services

We are a one-stop source for all your financial needs. We provide financial Planning, investment management, and tax preparation services.

Financial Planning

College Savings Analysis, Employee Benefits review,  Retirement Planning, Financial Goals, Investment Analysis, Estate Planning,  Insurance Review, Debt Management

Investment Management

Investment Analysis, 401(K) Reviews, Asset Allocation, Tax Efficiency, Portfolio Rebalancing, Consolidate Accounts, Set Goals & Priorities, Develop IPS

Tax Related Services

Identify Tax Saving and Deferring Opportunities, Future Tax Projections, Recommend Tax Planning Strategies,  Tax Preparation, Help with Tax Issue Resolutions

1-Minute Financial Assessment

In this short exercise, answer questions about yourself and your future objectives. We will analyze your Input and provide Instant Feedback on your current situation.

7 Steps for Financial Independence for Mid-Career Professionals

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